About our company & history



Our Brand

The Shawn Trautman Instruction brand encompasses all Shawn Trautman Instruction DVDs, the #1 Rated Learn to Dance Video Series in dance lesson videos with over 4,000 online reviews. Brought to the market by founders Shawn & Joanna Trautman, ShawnTrautman.com is the official website for all Shawn Trautman Instruction dance videos & DVDs.

With over two decades of dance instruction to his credit and ten years of video production experience, Shawn Trautman is considered the leader in innovation and curriculum development for dance lessons on video with a specialty in beginner dance lessons.

Our Mission

Our mission is to provide each and every person with a viable way to learn how to and take part in the most exhilarating, fun and social experience ever known – the act of dancing… and to do so with the most affordable means possible while making the task of finding, evaluating and purchasing learn to dance video lessons as easy and seamless as possible.

The Road Less Traveled

After a decade of dancing & teaching on the pro circuits, in countless clubs & in several studios, Shawn Trautman set out to find a better way. Upon reviewing hundreds of learn to dance videos at the time, Shawn recognized a serious gap in the quality of Dance Lesson Videos (poor instruction, wrong views, bad angles, etc.) & was so passionate about making a difference that he set his sights on creating the most user friendly, customer-focused, easy to follow ‘learn to dance’ video collection in existence – and it wasn’t to appease dancers or for his own personal ego – it was for people who truly wanted to learn how to dance and for those who were frustrated by the so-called dance professionals who regularly fail to deliver anything other than empty promises. This was not an easy task and one that would prove to be very costly, but beneficial to everyone.

Several years of content building, curriculum testing, & benchmarking of other products led to the development of Shawn’s first DVDs & before long, in early 2006, ShawnTrautman.com was born with the purpose of efficiently showcasing Shawn’s collection of Dance Videos. Shawn’s team of developers not only redesigned the main website, but also made way to introduce the latest and greatest features the web had to offer with a stronger platform for eCommerce and a more seamless experience across mobile devices. The new site was developed with the end user in mind and the focus is, and has been, on making it as easy as possible for anyone to find dance videos that best suit their needs. Our new design is driven by the need to evolve with web standards, platform changes, security protocols, eCommerce updates, dance trends, & consumer reviews and it’s an ongoing process.

Dance Videos Direct

Dance Videos Direct is the core of what Shawn Trautman and his team has built over the last decade. Founded in early 2003, Dance Videos Direct aims to be the largest dance video distribution company in the world and is well on it’s way. The company has a vast distribution network set up globally and deals regularly with production elements, studio contracts, talent contracts, copyrights, trademarks, music licenses, press releases, royalties, and every other aspect relating to major studio work. In our day-to-day operations, our team manages both our retail customers as well as our wholesale partners . We pride ourselves on our attention to detail, responsiveness, & our total commitment to building relationships instead of just handling transactions. And yes, it’s true, we do have a same-day shipping policy where we work diligently to get all orders out within one-business day, a privacy policy that’s extremely protective & a full satisfaction guarantee , though we rarely get to engage it. Among other things, our days are often filled with responding to customer inquiries via email & facebook, helping customers make dance-related decisions over the phone, assisting with tracking information for orders, and, of course, having fun! Learn more about Dance Videos Direct.

Registered Trademarks

Regardless of the platform, our business would not exist if it wasn’t for one critically important element that cannot be found in any other dance lesson videos or how-to-dance DVDs in the world. What’s the element? Shawn Trautman Instruction . To date, there are two (2) Registered Trademarks with the USPTO: Dancing Success Starts HERE! and SAVE TIME. DANCE BETTER. Where do you experience the full meaning of the terms? Right Here! Both SAVE TIME. DANCE BETTER and Dancing Success Starts HERE! are used on all Shawn Trautman Instruction products. As Shawn Trautman DVDs have become the go-to starting point for so many people around the world, this trademark truly tells it like it is and lets you know you can trust the products you’re about to receive.

Film & Dance Studio

Dance Studio The Shawn Trautman Instruction professional film and dance studio is comprised of two multi-purpose theatre-style rooms perfect for teaching, filming, videos, audio recording, production and any number of group functions accommodating up to approximately 100 people (more info below). With generous parking and centrally positioned with easy access from Tampa (Hillsborough County), Clearwater, St. Petersburg, and all of North and South Pinellas county our facility is more than capable of accomodating your next big dance event or film needs.

Our film & dance studio is located in Clearwater, FL near the corner of Drew St. and US19. If you’re in the Tampa Bay area of FL on business, vacation, or if you live here, please call & set up a time to visit or take some lessons. Our number is 727-738-1145.

Shawn Trautman Studios
22127 U.S. HWY 19 N.
Clearwater, FL 33765

Click here for more information about renting and visiting our studio.

Serving you since 2003

Shawn Trautman has been in the ‘teaching business’ since High School (early 90s) where he started in ballroom, country, & swing simultaneously. As for his company, Dance Videos Direct, it was founded, launched and licensed in January of 2003 shortly after Shawn had completed his MBA at the University of South Florida. Over the years, Shawn & his company have received numerous awards, thousands of positive reviews, & countless emails praising their outstanding customer service, attention to detail, and personal touch relating to their customers.

ShawnTrautman.com

After a decade of dancing & teaching on the pro circuits, in countless clubs & in several studios, Shawn Trautman decided there had to be a better way. Upon reviewing several of the top dance videos at the time, Shawn recognized a serious gap in the quality of Dance Lesson Videos on the market (poor instruction, wrong views, bad angles, etc.) & thus began his quest to create the most widely used, customer-focused, easy to follow 'learn to dance' video collection in existence.

This was not an easy task and one that would prove to be very costly, but beneficial to everyone. Several years of content building, curriculum testing, & benchmarking of other products led to the development of Shawn's first DVDs & before long, in early 2006, ShawnTrautman.com was born with the purpose of efficiently showcasing Shawn's collection of Dance Videos.

Since 2006, Shawn Trautman & his in-house team has designed, developed, & deployed more than a dozen complete site re-designs & ShawnTrautman.com currently contains nearly one-thousand different pages & 100+ dance lesson videos & sets. The site was developed with the end user in mind and the focus is, and has been, on making it as easy as possible for anyone to find the videos that best suit their needs.

Each design was driven by our need to evolve with web standards, platform changes, security protocols, eCommerce updates, dance trends & consumer requests and it's an ongoing process. Now, with the ability to shop by Dance, Style, & Most Popular in conjunction with full DVD descriptions, thorough explanations of the content, & video previews, you'll have no question as to what you are purchasing and whether it's the right choice for you.

We love our site because of the impact it has on folks around the world & we continuously strive to improve our offerings, communications, & presentation! Through our parent company, Dance Videos Direct, we manage all aspects of the site & we're securely hooked in with companies like Network Solutions, Authorize.net, MasterCard, VISA, Discover, American Express, PayPal, & the Better Business Bureau, just to name a few.

BBB Rating

Dance Videos Direct has been accredited with the Better Business Bureau now since 2007 and we're proud to say that we've now earned an A+ Rating. This means that we truly put ourselves out there and back up our products & promises in a public manner and we've never had any issues. Trust is a major factor when it comes to doing business and we fully understand the concerns that consumers have when it relates to purchasing online or by phone (877-326-2301). Before you do business with anyone online, or off, you should check to see what their policies are and what their public ratings show - if they can't show them off &/or prove them to you, you should be very cautious. Here's a link to where you can find more info our our BBB ACCREDITED BUSINESS Rating.

Privacy Policy

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our core site striation located on our footer, which is at every point where personally identifiable information may be requested. Here’s a link to our full Privacy Policy.

The man behind it all

With over two decades of dance instruction experience, an MBA, four great kids and a beautiful hard-working wife, Shawn Trautman is justifiably proud of his accomplishments. Always looking for feedback from his students and constantly improving his methods and videos, Shawn is 100% involved in every aspect of the business. Shawn Trautman spends his days battling between family time, the day-to-day business needs and expanding his dance lesson video product line.

Shawn has co-authored a best selling book (Picture Yourself Dancing) with his wife Joanna, and recently took the time to write a bit about himself for his students and fans to get to know him. Click here to read what Shawn has written and get to know that man behind the magic.