Who Is SHAWN TRAUTMAN?
Over the past 18 years, Shawn has taught over a million students, sold hundreds of thousands of his DVDs, popularized the WYSIWYD method, developed the instruction model for the entire “Picture Yourself” book series, helped countless entrepreneurs with business strategies, coached numerous sports teams… and that’s just the start.
“One Starting Point Is All You Need”
Start dancing with The Signature Collection below!
EARLY LIFE
Shawn Trautman has been taking care of customers since the age of eight. First, with fundraisers in the Cub Scouts, then in garage sales (was paid to “man” other people’s), then in church fundraisers, then in restaurants, with his own lawn service, with baseball card sales, and with lemonade stands… all by time he left middle school.
In high school Shawn played baseball, basketball, tennis, and football before an injury sidelined him and he took up dance. He started an after-school dance club and began teaching his friends.
By the time he graduated, he had opened his first nightclub, learned to be a DeeJay, was teaching seven nights a week, and coached a competitive dance team that would go on to place 1st in several categories in the World Championships and 2nd overall.
CAREER
In 2003, Shawn had his first breakthrough success with in-person seminars about the time he and Joanna found out they were expecting their first child. He built a complete sports-related dance curriculum that was marketed to couples who were getting ready for their “First Dance,” and another for first time dancers called , “Dance Lessons 101.”
Two years later, Shawn created and launched his first online product, a DVD called “Line Dance Groundwork.” He followed that up with three other dance lesson DVDs and would soon remove and replace each one after a breakthrough customer survey revealed more than what he had bargained for. He learned more from that experience than he did in all of his MBA program and previous schooling.
One year and 25 DVDs later, and Shawn received his first book deal with his wife, Joanna. The two of them developed the entire teaching model for the “Picture Yourself” series that would go on to be used in over 100 books worldwide. Thomson Publishing released their book, “Picture Yourself Dancing” and sold out their initial 10K book order in the first year.
Over the next several years, Shawn would go on to develop and produce over 75 full-length DVDs while building his own studio and production facility as well as a warehouse for all fulfillment. Shawn’s products were widely distributed and sold in over 140 countries worldwide.
In 2016 Shawn led his team to a complete digital makeover and began selling his Signature Collection while working with students online, building his consulting business and writing on the side. In 2023, Shawn is set to release at least 4 different books with more already in the works.
THE SIGNATURE COLLECTION
Shawn Trautman’s Signature Collection is the most comprehensive dance instruction package in the world.
Included in the Signature Collection are full step-by-step dance lessons on Two-Step, Line Dancing, Swing, Country, West Coast Swing, Slow Dancing, Hustle, Salsa, Cha-Cha, Nightclub 2, Double Two-Step, Triple Two-Step, Polka, Rumba, Tango, Couples Line Dancing, Ballroom, Latin, and Foxtrot.
With millions of views on his lessons from students, Shawn’s published and sold over 100,000 copies of his instructional videos, popularized the WYSIWYD method, and built an entire learning management system online that makes the lessons easier to follow than ever.
As of 2023, Shawn’s training, teaching & lessons were used in over 1000 schools, universities and dance programs with more joining by the week.
Below, you’ll find many of Shawn’s Systems, Shawn’s Books & more about The Signature Collection.
GETTING PERSONAL
Shawn is a family man, married to the love of his life and business partner, Joanna Trautman. Shawn spends his days working with students, building businesses, writing stories & meeting people. Together, they have four high performing children and live outside of Nashville, TN.
Shawn grew up in New Hampshire until age 10 when he moved to Clearwater, FL. Shawn met Joanna when he was in the middle of his MBA while working as an Engineering Planner at Raytheon and she was shifting from college graduation to her own career. A year after meeting they were married and she was working with the Dept. of Veteran’s Affairs and making waves with her vast number of strengths and assets related to learning.
Two years later Shawn & Joanna would be a year into their new venture while also still both working for the Govt. and they’d welcome their first of four children over the next six years. The “family” part rerouted their attention and they then focused on building a business that would allow them to spend more time at home and that’s exactly what they did. Fifteen full time employees later, their online business had exploded and Shawn’s dream to get his lessons to “the masses” was well underway.
SHAWN’S BOOKS
CHERRY PICKING THE GOOD
Raw, Real & Relatable
Get ready to be captivated by an enchanting literary masterpiece that will touch your soul and leave you with a renewed sense of hope and joy. Introducing “Cherry Picking the Good,” a remarkable new book that takes readers on an extraordinary journey, reminding us all that life’s sweetest moments can be found amidst even the most challenging times.
The book that will change the way you think as a leader… Instantly! RELEASE DATE: AUGUST 2023
LEADERSHIP SECRETS
Mindset Hacks Every CEO, Manager & Coach Should Know: What You Need But Won’t Learn in School
No longer is it acceptable to lead others without a deep dive into the mind of what true leadership looks and feels like. Here, you’ll explore the depths of leadership and how to master your mind by doing the little things that make ALL the Difference in the World.
If you’re serious about wanting to be the big fish in your pond, be willing to swim through each chapter of this thought-provoking book while feeding on every last little secret as though your career depended on it… because it just might!
This is the WHAT-COMES-NEXT adventure book of an incredible journey RELEASE DATE: OCTOBER 2023
ALASKAN ADVENTURES
How Two Men Gambled & Won The Trip Of A Lifetime
What would you do if you landed in Alaska and had NO plans for 3 weeks? No car. No place to stay. No tours booked. No anything. Well, that’s what we did.
And, what an adventure it was. Come along and explore with us as we venture out via plane, train, steamboat, raft & car while traipsing through the wilderness alongside moose, grizzlies, caribou & more.
SHAWN’S SOLUTIONS
Breakthrough Method Discovered for Senior Citizens Over 20,000 Successes
LINE DANCE MAGIC
There’s one little trick Shawn uses here you won’t find at a club or studio and it works … Every Time???
Once you shift from taking lessons in a club to using Shawn’s methods, everything magically changes overnight. No longer will you have to stand where you can’t see, guess at words you can’t hear, practice whatever you can remember on your own, whether you’re right or wrong. Here, Shawn reveals his greatest tricks to mastering the look, feel & flow of the world’s most popular line dances.
There’s never been an easier way to start dancing. Implement these highly effective tricks now so you can be out enjoying the world and dancing with your friends like there’s no tomorrow.
THE SIGNATURE COLLECTION
For Those Who Want To UNLOCK Their True Potential
If you’re the type of person who gets excited when you discover new opportunities, this collection is for you. If you like being the “go to” person in your friend groups that knows it all, Shawn’s got you covered. Whether it is Ballroom, Country, Latin, Swing, or Line Dancing, Shawn has expert lessons for you. Master the moves and steps of Two-Step, Swing Dancing, Waltz, Hustle, Line Dancing, Nightclub Two-Step, Polka, Foxtrot, Salsa, Cha-Cha, Slow Dancing, and West Coast Swing on your own schedule from any device.
This collection will become your greatest asset as your knowledge and status will increase with every single viewing. It’s for those who enjoy all types of music, those who want to teach others, those who need to set up curriculum for their dance schools or classes, or those who just want to know “How To Dance To Everything”, anywhere at any time and look great!
WORK WITH SHAWN
For those who KNOW exactly what you want and are ready to partner up BOOK NOW FOR 3RD & 4TH QUARTER 2023
HIRE SHAWN
1:1 Coaching, Consulting, Teaching & Speaking Engagements
- Lunch – (to pick his brain regarding business or websites)
- Hourly Lessons – (specific for dance) 2 hour minimum
- Nightclub Lessons/Workshop – (specific for dance) 2 hour minimum
- Speaking Engagements
- Speaking Engagements (No Selling)
- Direct Business Consulting