Shawn Trautman Instruction

About the Brand

The Shawn Trautman Instruction brand encompasses all Shawn Trautman Instruction DVDs, the #1 Rated Learn to Dance Video Series in dance lesson videos with over 3,000 online reviews. Brought to the market by founders Shawn & Joanna Trautman, is the official website for all Shawn Trautman Instruction dance videos & DVDs.

With over two decades of dance instruction to his credit and ten years of video production experience, Shawn Trautman is considered the leader in innovation and curriculum development for dance lessons on video with a specialty in beginner dance lessons.

Our Mission

Our mission is to provide each and every person with a viable way to learn how to and take part in the most exhilarating, fun and social experience ever known – the act of dancing… and to do so with the most affordable means possible while making the task of finding, evaluating and purchasing learn to dance video lessons as easy and seamless as possible.

The Road Less Traveled

After a decade of dancing & teaching on the pro circuits, in countless clubs & in several studios, Shawn Trautman set out to find a better way. Upon reviewing hundreds of learn to dance videos at the time, Shawn recognized a serious gap in the quality of Dance Lesson Videos (poor instruction, wrong views, bad angles, etc.) & was so passionate about making a difference that he set his sights on creating the most user friendly, customer-focused, easy to follow ‘learn to dance’ video collection in existence – and it wasn’t to appease dancers or for his own personal ego – it was for people who truly wanted to learn how to dance and for those who were frustrated by the so-called dance professionals who regularly fail to deliver anything other than empty promises. This was not an easy task and one that would prove to be very costly, but beneficial to everyone.

Several years of content building, curriculum testing, & benchmarking of other products led to the development of Shawn’s first DVDs & before long, in early 2006, was born with the purpose of efficiently showcasing Shawn’s collection of Dance Videos. Shawn’s team of developers not only redesigned the main website, but also made way to introduce the latest and greatest features the web had to offer with a stronger platform for eCommerce and a more seamless experience across mobile devices. The new site was developed with the end user in mind and the focus is, and has been, on making it as easy as possible for anyone to find dance videos that best suit their needs. Our new design is driven by the need to evolve with web standards, platform changes, security protocols, eCommerce updates, dance trends, & consumer reviews and it’s an ongoing process.

Dance Videos Direct

Dance Videos Direct is the core of what Shawn Trautman and his team has built over the last decade. Founded in early 2003, Dance Videos Direct aims to be the largest dance video distribution company in the world and is well on it’s way. The company has a vast distribution network set up globally and deals regularly with production elements, studio contracts, talent contracts, copyrights, trademarks, music licenses, press releases, royalties, and every other aspect relating to major studio work. In our day-to-day operations, our team manages both our retail customers as well as our wholesale partners. We pride ourselves on our attention to detail, responsiveness, & our total commitment to building relationships instead of just handling transactions. And yes, it’s true, we do have a same-day shipping policy where we work diligently to get all orders out within one-business day, a privacy policy that’s extremely protective & a full satisfaction guarantee, though we rarely get to engage it. Among other things, our days are often filled with responding to customer inquiries via email & facebook , helping customers make dance-related decisions over the phone, assisting with tracking information for orders, and, of course, having fun ! Learn more about Dance Videos Direct.

Registered Trademarks

Regardless of the platform, our business would not exist if it wasn’t for one critically important element that cannot be found in any other dance lesson videos or how-to-dance DVDs in the world. What’s the element? Shawn Trautman Instruction. To date, there are two (2) Registered Trademarks with the USPTO: Dancing Success Starts HERE! and SAVE TIME. DANCE BETTER. Where do you experience the full meaning of the terms? Right Here! Both SAVE TIME. DANCE BETTER and Dancing Success Starts HERE! are used on all Shawn Trautman Instruction products. As Shawn Trautman DVDs have become the go-to starting point for so many people around the world, this trademark truly tells it like it is and lets you know you can trust the products you’re about to receive.

Studio Location

Our film & dance studio is located in Clearwater, FL near the corner of Drew St. and US19. If you’re in the Tampa Bay area of FL on business, vacation, or if you live here, please call & set up a time to visit or take some lessons. Our number is 727-738-1145. Shawn Trautman Instruction 22127 U.S. HWY 19 N. Clearwater, FL 33765.

Serving you since 2003

Shawn Trautman has been in the ‘teaching business’ since High School (early 90s) where he started in ballroom, country, & swing simultaneously. As for his company, Dance Videos Direct, it was founded, launched and licensed in January of 2003 shortly after Shawn had completed his MBA at the University of South Florida. Over the years, Shawn & his company have received numerous awards, thousands of positive reviews, & countless emails praising their outstanding customer service, attention to detail, and personal touch relating to their customers.

Privacy Policy

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our core site striation located on our footer, which is at every point where personally identifiable information may be requested. Here’s a link to our full Privacy Policy.

Learn more about the man behind the machine: