AT-AT in the Yard
Come on, really? What’s an AT-AT? Surely, someone must know what it means? I know, but it’s better to try to think through it and figure it out.
And, while this was merely how we catch escaping canopies who try to leave via the jet-stream, the best part was my mom’s reaction to it.
You see, my dad and I set it up for her 2 days ago so she could have some outdoor time in the sun that wasn’t directly in the sun. Capeesh? Yeah, well, it’s movable and we had, in fact, moved it a couple of times so it being in a new place wouldn’t be that far out of the norm.
When asked about it yesterday, she said “oh, you mean you didn’t set it up like that? I thought it looked a bit strange and I wasn’t sure how I was going to use it?”
Truth be told, I’d have waited out there all day to catch a picture of her getting under it if I knew that was even a REMOTE possibility.
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You are it. You’re the one that can make it happen. Not me. Not them. Not some stranger. Not us. You. A team of one.
“I don’t know if she understood, dad” says my daughter. “And, why do you do that to people?” I pondered this for only a few seconds before answering and then my answer was clear…
When most people think of branding, they think of colors and logos. Branding is the core essence of your existence. It’s what your brand represents. It’s what your brand conveys. It’s the imagination your brand ignites. It’s the experience and feelings and atmosphere. It’s the floors, tables, dust, and lighting. It’s the menu & word choices, the food, the speed, and the smile that comes with it. It’s the bathrooms and the soap and the garbage and the type of toilet paper. It’s the system that works to remind you that you’re there for a reason. It’s what gets you to talk about it over and over and over.
What would life look like if we had an internal check engine light that others could see? What does this mean and is it possible that we’re heading in this direction?