


Let’s Go Branding
Let’s Go Branding #BuildABrand #WelcomeToMoes #MoreThanALogo #CustomersFirst #Awareness #Options #Choices #Lesson #Learn #Branding #Business by SHAWN TRAUTMAN “Let’s Go Branding!” There was a time I’d go out of my way to find a Moe’s. I know the food isn’t...
Make It Happen
You are it. You’re the one that can make it happen. Not me. Not them. Not some stranger. Not us. You. A team of one.

First Impressions
“I don’t know if she understood, dad” says my daughter. “And, why do you do that to people?” I pondered this for only a few seconds before answering and then my answer was clear…

I’ve Never Been to a Hooters
When most people think of branding, they think of colors and logos. Branding is the core essence of your existence. It’s what your brand represents. It’s what your brand conveys. It’s the imagination your brand ignites. It’s the experience and feelings and atmosphere. It’s the floors, tables, dust, and lighting. It’s the menu & word choices, the food, the speed, and the smile that comes with it. It’s the bathrooms and the soap and the garbage and the type of toilet paper. It’s the system that works to remind you that you’re there for a reason. It’s what gets you to talk about it over and over and over.

Check Engine Light for Your Body
What would life look like if we had an internal check engine light that others could see? What does this mean and is it possible that we’re heading in this direction?

The Road To Successful Coaching
Coaching is much more than just winning. Here you’ll learn 20 of the top strategies for successful coaches and have your own playbook for truly making an impact as a coach.

Volcanic Interruption?
What would happen if a large chunk of the Canary Islands did, in fact, break off? How much water would there be? How large would the tsunami be? Who would it impact and when? I explore all these thoughts and more, here.

Goodbye to the Net
Goodbye to the Net #BlackOut #SolarFlare #Stress #EyesOpen #Awareness #Options #Choices #Lesson #Learn #AreYouReady by SHAWN TRAUTMAN Have you ever stopped and thought about what runs on the Internet nowadays? (this is important). I mean, really, if there happened...
In This Moment
In This Moment #InTheMoment #PickYourBattle #Stress #EyesOpen #Awareness #Options #Choices #Lesson #Learn #Health by SHAWN TRAUTMAN I’m paying attention, yet detaching. I’m preparing more, yet letting go. I’m watching other’s more, yet closing my eyes more. I’m...
See For Yourself
See For Yourself #SeeForYourself #PickYourBattle #Stress #EyesOpen #Awareness #Options #Choices #Lesson #Learn #GGGGG #Health by SHAWN TRAUTMAN Just received this text from a friend in the Tampa, FL area. Based on my recommendation to “see for yourself”, he did and...
Level 1
Level 1 #Level1 #KnowMoreStuff #Stress #EyesOpen #Awareness #Options #Choices #Lesson #Learn #ChemTrail #Health by SHAWN TRAUTMAN Level 1. 50 “good-to-know” questions that I put together for a friend. The feedback I received was that they found it super helpful...
Sight for Soar Eyes
Sight for Soar Eyes #ClearSkies #KnowMoreStuff #Stress #EyesOpen #Awareness #Options #Choices #Lesson #Learn #ChemTrail #Health by SHAWN TRAUTMAN This is the first time in the last 3 weeks that there were ‘normal’ looking clouds and it’s quite the sight for “soar”...
Salsa Verde: Tomatillos
Salsa Verde: Tomatillos #WholeFoodsPlantBased #PickYourOwn #FreshIsBest #SalsaVerde #Tomatillo #Options #Choices #Lesson #Learn #Health by SHAWN TRAUTMAN 3 years ago we started with a single tomatillo plant and a bit of hope. Today, we have 15 super-healthy,...
Leveling Up
Leveling Up #StateChamp #GirlsGolf #Stress #PlayingUnderPressure #Awareness #Options #Choices #Lesson #Learn #Breaking70 #HighSchoolAthlete by SHAWN TRAUTMAN Yesterday was the 2A State Championships in Owensboro, KY and it just so happened to be a big deal. You’ve...
Cold Brew In the Afternoon
Cold Brew In the Afternoon #ColdBrew #AfternoonCoffee #LittleThings #DIYCoffee #Cooking #Options #Choices #Lesson #Learn #Health by SHAWN TRAUTMAN Last week, while traveling, we ended up with a cold brew at a coffee shop ONLY because their regular coffee machine...
When the Topic Matters
When the Topic Matters #TimeCrunch #TheClockIsTicking #Stress #WhatIsImportant #Awareness #Options #Choices #Lesson #Learn #ImportantStuff #Health by SHAWN TRAUTMAN There was a time when I had to make & set agendas. Every topic had a time limit, or if it was...
What IS That?
What IS That? #WildThing #GrowlingTire #CountryLiving #EyesOpen #Awareness #MysteriousSound #Lesson #Learn #Nature by SHAWN TRAUTMAN *Read the short story THEN watch the short clip.* “Grrrrrrrrrrrrr” – that’s the sound that made me jump as I walked past my...
This Could Get Heated
This Could Get Heated #HotTopics #VerifyYourSources #Stress #EyesOpen #Awareness #Options #Choices #Lesson #Learn #WhoDoYouTrust #Health by SHAWN TRAUTMAN Although this could get heated, it needs not get this hot (see yesterday’s ridiculous unedited pic after we...
Something Extra-Ordinary
Something Extra-Ordinary #SomethingExtraordinary #HoleInOne #BigDeal #HailMary #HugeMoment #ReadyForIt #Athlete #GreatGolf #Learn #CanIGetAWitness #Health by SHAWN TRAUTMAN I’m not a huge fan of witnessing things first-hand that end in injury, humiliation, death,...
I Don’t Think..Or Do I?
I Don’t Think..Or Do I? #SmoggySkies #ChemTrails #Stress #EyesOpen #Awareness #Options #SomthingBigIsGoingOn #Lesson #Learn #Preparedness #Health by SHAWN TRAUTMAN I don’t think there’s something going on we should worry about. I don’t think there’s something...
The Sky is the Limit
The Sky is the Limit #TheSkyIsTheLimit #NoLimits #Stress #OptimumPerformance #Awareness #CompetitiveAwareness #Choices #Lesson #Learn #SportsTraining #Health by SHAWN TRAUTMAN Is the sky the limit or are you limited in some fashion? If you feel limited as a coach or...
Radiant Blue Skies
#EMF #BlueSkiesAbove #Stress #EyesOpen #Awareness #Options #ResearchRadiation #Lesson #Learn #Health by SHAWN TRAUTMAN Can you see it? I took this picture of our sky a moment ago to use as the basis for what we can’t see. My response here is based on a comment I...
But I Didn’t Know
But I Didn’t Know #ButIDidntKnow #PickYourBattle #Stress #YouNeverSaid #Awareness #Options #Choices #Lesson #Learn #Parenting #TVOff by SHAWN TRAUTMAN “Good news! Your youngest has been located!” – Joanna I took a screenshot of our FaceTime conversation...
Big Stories on the Green
Big Stories on the Green #FirstEagle #MakingPar #KidsGolf #EyeOnTheBall #Coaching #Options #Choices #Lesson #Learn #Health by SHAWN TRAUTMAN Big moment today. Two firsts for these two, and it happened on the SAME hole. A short 281 yard Par 4 where Paxton’s high and...
High of 79
High of 79 #Breaking80 #OnlyGolfInThe70s #EyeOnTheBall #Goals #Progress #Options #Choices #Lesson #Learn #Golf #Health by SHAWN TRAUTMAN Huge Congratulations to Breanna! For two years now she’s scored in the 90’s and then 80’s and has flirted with the 80 mark time...
Can’t See The Forest
Can’t See The Forest #CantSeeTheForestForTheTrees #PickYourBattle #Stress #EyesOpen #Awareness #Options #Choices #Lesson #Learn #ChemTrail #Health by SHAWN TRAUTMAN What’s riskier… Arguing about something or just letting things go? Depends, right? Are we...
To Another Year
To Another Year #HappyAnniversary #19Years #CheersToAnotherYear #Mindset #Rebound #Lesson #Learn #Life #Health by SHAWN TRAUTMAN@shawntrautman It just so happens today’s our 19th anniversary. I could go on and on about life as we know it and have lived it, but it’s...
Independent Thoughts
Independent Thoughts #IndependenceDay #4thOfJuly #Mindset #Freedom #Lesson #Learn #Life #Health by SHAWN TRAUTMAN@shawntrautman O say can you see? Bright Stars. Broad Stripes. Bombs bursting in air. Proof through the night that our flag was still there. Happy...
Time Under Tension
Time Under Tension #TimeUnderTension #Router #FathersDay #Awareness #Options #Lesson #Learn #Life #Health by SHAWN TRAUTMAN@shawntrautman I think I’ve got it. “It?” Yep. But “it”’s not what you think. If ever there was a post that everyone should read, it’s...
Being Duped
Being Duped #Duped #LookingFromDifferentAngles #Stress #Mindset #Awareness #Options #Lesson #Learn #Life #Health by SHAWN TRAUTMAN@shawntrautman Admitting I’ve been duped on something is really tough for me as it is for most people. And, it makes sense. Even when...
Are You With Me
Are You With Me #AreYouKiddingMe #Checkmate #Stress #Mindset #Awareness #Options #Lesson #Learn #Life #Choices by SHAWN TRAUTMAN@shawntrautman “You’ve gotta’ be f*cking kidding me!” That’s the exact phrase I’ve joked about for years saying that it’s going to be the...
Hiss & Herss
Hiss & Herss #Check #Checkmate #PhotoBomb #Mindset #Awareness #Options #HealthyEats #Lesson #Learn #Life #Health by SHAWN TRAUTMAN@shawntrautman Hiss and herss. The other night we made pizza and bread sticks. Joanna left the room right when I started to cut...
Lady’s Stinky New Friend
Lady’s Stinky New Friend #StinkyDog #HappyEaster #Skunked #Mindset #Awareness #Options #SkunkStink #Lesson #Learn #Life #Clean by SHAWN TRAUTMAN@shawntrautman > Easter dinner this year with my parents was extraordinarily delicious and everyone and everything...
Plumbing, Filtration, Cutting Granite
Plumbing, Filtration, Cutting Granite #Projects #Problems #Stress #Mindset #LittleThings #Success #Lesson #Learn #Life #Health by SHAWN TRAUTMAN@shawntrautman This is SO COOL!! After 8 days of plumbing nightmares, burnt cartridges, stripped screws, cracked filters,...
AT-AT in the Yard
AT-AT in the Yard #AT-AT #StarWars #BlusteryDay #PointOfView #Awareness #WishISawThat #Perspective #Lesson #Learn #Life #Laugh by SHAWN TRAUTMAN@shawntrautman I thought for sure we were about to be under attack from one of those Star Wars AT-AT Walkers when I walked...
Not So Welcome
Not So Welcome #tolerance #diversity #dunedin #Mindset #SmallTown #MakingADifference #NotSoWelcome #Lesson #Learn #Life #Change by SHAWN TRAUTMAN@shawntrautman This sign is on the front door of a restaurant just over a mile from where we lived in FL. 4 years ago we...
F.E.A.R.less
F.E.A.R.less #Fear #FEARless #Stress #Mindset #Anxiety #Options #Dance #Cooking #Lesson #Learn #Life #Health by SHAWN TRAUTMAN@shawntrautman What FEARs do you have? I mean, real FEAR? Fear is natural and is critical for survival. Fear keeps us alive as it...
Infringement 101
Infringement 101 #FiveSenses #ThreeOptions #Infringement101 #SeeHearSmellTasteTouch #Connect #Divide #Choices #Lesson #Dance #Partner #Connection #Learn #Life #Health by SHAWN TRAUTMAN@shawntrautman Can you make sense of this? Any one (1) of the five (5) main senses...
Grading on a Curve
Grading on a Curve #GradingOnACurve #RealLife #Success #Mindset #Awareness #Options #Lesson #Learn #Life #Health by SHAWN TRAUTMAN@shawntrautman What would life be like if we were graded on a curve? Would the room where we painted 3 of the 4 walls yesterday...
Who is That in the Mirror
Who is That in the Mirror #Self-Image #Reflection #Stress #Mindset #Awareness #Like-Point #Strong #Lesson #Learn #Life #Health by SHAWN TRAUTMAN@shawntrautman What do you see when you look in the mirror? Do you see your own beauty or do you immediately look for...
People are Like Golf Balls
People are Like Golf Balls #GolfBall #GolfWisdom #Diversity #Mindset #Awareness #Inclusion #PerfectShot #Lesson #Learn #Life by SHAWN TRAUTMAN @shawntrautman People are like golf balls. Different colors. Different styles. Different brands. Different strengths....
The Birthday Gift
The Birthday Gift #BuildingThings #BirthdayGift #SoManyLessons #Mindset #Teamwork #Options #HomeSchool #Lesson #Learn #Life #Health by SHAWN TRAUTMAN @shawntrautman This one’s worth the read (and the video’s good too, but don’t do one without the other). —...
Self-Love… Taking Care of YOU
Self-Love… Taking Care of YOU #SelfLove #Stress #Mindset #SelfWorth #SelfEsteem #SelfCare #Lesson #Learn #Life #Health #OxygenMask #Confidence #InputOutput by SHAWN TRAUTMAN @shawntrautman An interesting discussion yesterday about self-love took place in our...
Masks and Critical Thinking
Masks and Critical Thinking #CriticalThinking #Research #Mask #Mindset #Awareness #Options #Lesson #Learn #Life #Health by SHAWN TRAUTMAN@shawntrautman Wait, what?? I spent the last 6 hours today at a college campus. I observed students, by the hundreds, and watched...
Getting What You Paid For
Getting What You Paid For #GettingWhatYouPaidFor #DeliveringOnPromises #BirthdayEarrings #Tenacity #Awareness #Options #Balance #Lesson #Learn #Life #Parenting by SHAWN TRAUTMAN @shawntrautman Here’s a story about getting what you paid for (getting what you want),...
Job Well Done
Job Well Done #JobWellDone #CheckYourWork #AsLongAsItTakes #Mindset #Awareness #Homeschool #LearnToLearn #Lesson #Learn #Life #CleanKitchen by SHAWN TRAUTMAN @shawntrautman Y’all have no idea how big this moment was for me. “What’s going on?” you say. Well, this is...
Tackling Big Projects
Tackling Big Projects #BigProjects #GettingItDone #KidPower #CrownMolding #GoodbyeAvocado #ItsGoingToBeHuge #ElbowGrease #Lesson #Learn #Life #TeamWork by SHAWN TRAUTMAN @shawntrautman For the first time in nearly 4 years we actually enjoy looking out this set of...
Customer Satisfaction
Customer Satisfaction #JustForLaughs #SomeAssemblyRequired #WinterFun #SnowDay #Balance #IKEAAdventures #Lesson #Learn #Life #Health by SHAWN TRAUTMAN @shawntrautman We got a notification from UPS that our Igloo, Snowmen & Snowballs were all delivered from IKEA....